Campaign
YouFirst
Ask: A celebration of the 20th anniversary of YouTube that inspires our audience to reconnect with our services.
Posters
Strategy
Insight
YouTube users are at the forefront of all the accomplishments the platform has gained.
YouTube users are at the forefront of all the accomplishments the platform has gained.
Idea
The campaign shows appreciation for its users. YouTube is celebrating its 20 year anniversary by putting You First. Highlight the content people discovered on YouTube as well as the reasons behind why creaters chose Youtube.
The campaign shows appreciation for its users. YouTube is celebrating its 20 year anniversary by putting You First. Highlight the content people discovered on YouTube as well as the reasons behind why creaters chose Youtube.
Video
Poster
GDNs
Billboard
Subway
Influencer
Sponsor popular YouTubers to celebrate 20 years by dedicating a video on the anniversary.
Suggested content would include:
Why they started their channel?
What was their first YouTube video?
What do they watch on YouTube?
What impact Youtube has had on them? (Impact/ Influence)
Suggested content would include:
Why they started their channel?
What was their first YouTube video?
What do they watch on YouTube?
What impact Youtube has had on them? (Impact/ Influence)
Merchandise
