Integrated Campaign
Keurig at home
Ask: Inspire Canadian coffee drinkers to be their own baristas by making their own coffee with a Keurig.
The campaign must communicate both the quality and the range of beverages that Keurig machines are able to produce.
The campaign must communicate both the quality and the range of beverages that Keurig machines are able to produce.
Posters
Strategy
Insight
A rich life starts with a cup of coffee.
A rich life starts with a cup of coffee.
Idea
The campaign shows over-the-top luxury that helps connect the viewers with the message that Keurig is a luxury purchase that will add to their lives. Encourages living in abundance by choosing quality and quantity.
Showing that you can indulge every day with a Keurig.
The campaign shows over-the-top luxury that helps connect the viewers with the message that Keurig is a luxury purchase that will add to their lives. Encourages living in abundance by choosing quality and quantity.
Showing that you can indulge every day with a Keurig.
Poster
GDNs
Print
Indulge in Richness
Let us Drink Coffee. A Keurig makes indulging in what you want as easy as a press of a button. Have your cake and eat it too there is always more.
Keurig brings richness to your life by giving freedom of choice and the value of convenience. Have it your way every time, there is no one to say no.
Keurig brings richness to your life by giving freedom of choice and the value of convenience. Have it your way every time, there is no one to say no.
Instagram
Influencer
Sponsor Food and drink influencers to create content with their Keurig by sharing innovative coffee recipes inspired by the campaign keywords indulge and rich.
A new way to demonstrate and connect with users.
Sponsor Food and drink influencers to create content with their Keurig by sharing innovative coffee recipes inspired by the campaign keywords indulge and rich.
A new way to demonstrate and connect with users.
TikTok
Influencer
Sponsor lifestyle influencers to create elaborate coffee date content using a Keurig.
Sponsor lifestyle influencers to create elaborate coffee date content using a Keurig.
Merchandise
