Poster PSA
series of 3 posters
Brief: Create a campaign to create awareness of the initiative by ClimateActionWR.
Strategy
Insight:
Every move we make creates a domino effect on the efforts toward reversing climate change.
Idea:
The images connect the idea of being careful with our moves in trivial things like games to the actions we take that lead to serious consequences like pollution and forest fires.
Every move we make creates a domino effect on the efforts toward reversing climate change.
Idea:
The images connect the idea of being careful with our moves in trivial things like games to the actions we take that lead to serious consequences like pollution and forest fires.
The poster series was inspired by the objective of having community members take action and identify themselves as a catalyst for change.
