Social Campaign
Memories Worth 1000 Words
Ask: Inspire smartphone & tablet users to break habits that are causing myopia.
Partner: Kazuki Tsubota
Strategy
Insight
Memories that are remembered are more important than memories that are recorded. The increased use of devices has impacted our memories just as much as our eyes. If you put down your phone and participate in life those memories will be more valuable than a recording of your life.
Memories that are remembered are more important than memories that are recorded. The increased use of devices has impacted our memories just as much as our eyes. If you put down your phone and participate in life those memories will be more valuable than a recording of your life.
Idea
A Social campaign documenting an event through words instead of pictures. This challenges the audience to put down their phone and experience what is happening so they can write about it.
A Social campaign documenting an event through words instead of pictures. This challenges the audience to put down their phone and experience what is happening so they can write about it.
Myopia is a vision condition in which people can see close objects clearly, but objects farther away appear blurred.
Constant screen time is radically changing our eyes. Our eyeballs elongate, increasing near-sightedness
Constant screen time is radically changing our eyes. Our eyeballs elongate, increasing near-sightedness
