360 Campaign
It’s like they never ate it
Ask: Radio/Video/OOH
Partner: Dave Lindsay
Strategy
Insight
Dogs will put anything in their mouth.
Dogs will put anything in their mouth.
Idea
Visualizing how dogs might see the gross things that they find to put in their mouth.
Visualizing how dogs might see the gross things that they find to put in their mouth.
OOH
Video-Treasure
Audio (Radio)-Treasure
Radio V2-1 Treasure
MVO
I was on my daily walk strolling down the street and then suddenly I smelled a rich aroma intriguing my senses.
I was on my daily walk strolling down the street and then suddenly I smelled a rich aroma intriguing my senses.
I follow my nose and see a delectable mouthwatering feast reminiscent of a gourmet meal.
I immediately take a bite and sink my teeth into a symphony of rich flavour bursting in my mouth.
As my owner yells for me to spit it out I refuse as he screams bad boy I protect my newfound treasure with all my might.
Suddenly he pulls out a Greenies bone a delicious dessert perfect after my delectable meal.
I don't know how my day could have been any better.
ANN
Greenies dental treats, (Wisper) it's like they never ate it.
Greenies dental treats, (Wisper) it's like they never ate it.
Radio V2-2 Treasure
FVO
I was at the park playing with my friends and then suddenly, I smell an intriguing aroma piquing my interest.
I was at the park playing with my friends and then suddenly, I smell an intriguing aroma piquing my interest.
I follow my nose and see a scrumptious treat reminiscent of an exotic delicacy.
I promptly dig in before my friends get to it first and sink my teeth into a delightful flavour melting in my mouth.
(Growl)
As my owner yells for me to spit it out she screams BAD GIRL....... hmmf I refuse to relent to her what is mine.
(Growl)
As my owner yells for me to spit it out she screams BAD GIRL....... hmmf I refuse to relent to her what is mine.
Suddenly she pulls out a Greenies bone... a delicious treat perfect to follow my little snack.
I can't imagine how my day could have BEEN any better.
ANN
Greenies dental treats, (Wisper) it's like they never ate it.
Greenies dental treats, (Wisper) it's like they never ate it.
Alternative Directions
Video
Audio (Radio)
Radio V1-1 Menu
VO
Welcome to your dog's menu for the day.
Welcome to your dog's menu for the day.
Greenies present the sneaky meal your dog spots during their afternoon stroll
A sip of fermented swamp water simmering in the hot sun, infused with algae, garbage and bird poop.
An appetizer of rotting fruit melody sprinkled with protein-rich maggots, crunchy dried bitts, and creamy soft spots that melt in your mouth with a bursting sour flavour.
With a main course of old mouldy discarded hamburger soaking in a puddle of muddy rainwater.
Today's meal filled with surprising flavour is an exploration of texture pushing the boundaries of your dog's taste buds to the limit
ANN
For all the surprising meals your dog loves
Greenies dental treats, it's like they never ate it
For all the surprising meals your dog loves
Greenies dental treats, it's like they never ate it
Radio V1-2 Menu
VO
Welcome to your dog's menu for the day.
Welcome to your dog's menu for the day.
Greenies present the sneaky meal your dog spots during their trip to the beach.
A sip of melted popsicle dropped on the pavement of the parking lot, sprinkled with ants for a crunchy twist.
An appetizer of a soggy half-eaten hotdog with a coating of sand covered in a crust of unidentified brown sauce.
With a main course of rotting fish gumbo with a broth of stagnant seawater and fish guts streaming with wilted seaweed slaw infused with the pungent flavours of the sea.
Today's meal filled with surprising flavour is an exploration of the pallet exciting your dog's unique taste buds.
ANN
For all the surprising meals your dog loves
Greenies dental treats, it's like they never ate it
For all the surprising meals your dog loves
Greenies dental treats, it's like they never ate it
