Integrated Campaign
Connect to your roots
Ask: Google wants to focus on its inclusion initiatives. Focus more on a growing diverse group of users.
Posters
Strategy
Insight
People often don’t know or remember how to do or perform cultural traditions and need assistance from their peers or elders.
People often don’t know or remember how to do or perform cultural traditions and need assistance from their peers or elders.
People rely on Google products when they are searching for answers.
Idea
Google has a huge market share and this goal to connect with its customers of ethnic backgrounds can be a way of acknowledging them. Also shows how Google supports them with its many products.
Google keeps a connection to the information on our past so our traditions do not get lost to time.
Google has a huge market share and this goal to connect with its customers of ethnic backgrounds can be a way of acknowledging them. Also shows how Google supports them with its many products.
Google keeps a connection to the information on our past so our traditions do not get lost to time.
OOH
GDNs
Print
Instagram
TikTok
Linkedin
Storyboard Ad for broadcast
